Follow some of these steps to create a sales strategy for the year end holiday season.
1. Create a Search Engine Optimisation Strategy (SEO)
Stay ahead of competitors by creating an SEO strategy, that adapts your SEO to the holidays. Create posts that emphasise content and keywords dedicated to the holiday. Examples of relevant keywords are “Christmas, merry, celebrate, present, gift, Christmas tree”.
2. Place your products on price comparison sites
Price comparison shopping engines collect product information such as product name, product price and shipping options, from participating merchants and retailers. These results are then displayed collectively on results page as a results of a shopper’s search query. Price comparison sites allow shoppers to compare each retailer’s product price, shipping options as well as services on a single results page. It becomes easier for the shopper to then choose the merchant offering the best overall value.
Synchronising your catalogue with price-comparison sites can increase your sales by more then 25%. Products placed on price comparison sites have increased reach and visibility. comparison shopping presents merchants with the opportunity to attract new customers, increase sales and to compete with other merchants.
Some price comparison website are free for merchants to list products, whilst others charge per click-through or per action. Price comparison sites offering Pay-per-click, charge merchants a set fee each time a potential customer clicks on a merchant’s product.
Popular price comparison sites are:
PriceGrabber comes with a research tool, Market Report. This tool allows retailers to track consumer purchase and product pricing trends. Lidting your products on PriceGrabber, simultaneously lists your products on Yahoo Shopping as well.
– Google Shopping
Google Shopping is the largest and most famous comparison shopping engine. Products submitted to Google Shopping are also displayed in Google search results. These submitted products are also integrated with, AdWords, Google’s pay-per-click platform.
Shopzilla has more then 40 million visitors. It is a very good choice for ecommerce merchants seeking extra sales.
Become is aother popular price comparison website. It allows shoppers to read and write reviews, whilst at the same time searching for the best available deals online.
Shopping.com is belongs to eBay’s. It is a great channel for merchants who wish to put their products in front of potential buyers.
Nextag has about 30 million visitors each month. Nextag allows merchants to list products, services, real estate, tickets and travel bookings.
– Bing Shopping
Bing Shopping offers merchants free product listings. These product listing also appear directly in Bing search results.
– The Find
The find helps shoppers discover new personalised search results. The platforms also shows products and price comparisons.
– Amazon Product Ads
Registering for product ads on Amazon allow merchants to add their products through FTP. Amazon will then create ads based on information placed in your product file. The merchant will then pay for the ads based on “pay-per-click”.
#Pronto has more than 70 million product listings. For this fact alone, Pronto merits consideration as a serious price comparison website.
3. Make use of Marketplaces
An online marketplace is a website or app that allows shopping from many different vendors and merchants. The objective of the marketplaces is to present products from various merchants and facilitate a transaction.
Opt to make use of marketplaces like Amazon, Ebay, Alibaba and Etsy. By utilising Marketplaces sales can be increased if your store is not well known. Your products are exposed to the millions of daily users om these marketplaces Thus taking advantage of these marketplaces can help you move more stock.