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In this article we highlight a few quick strategies that entrepreneurs and business owners can use to drive traffic to their online store. If you are trying to promote your website, there are a few cost effective methods that can be utilised in order to do so.
We shall provide you with 6 quick tips, which if implemented properly can make a significant improvement to your website traffic.
Tip 1: Make sure your website is Search Engine Friendly
Esnureing that your website is Search Engine friendly, means that your website is more likely to rank high on search engines such as Google, Yahoo and Bing for relevant keywords. We recommend submitting your website to Google Webmaster and Bing Webmaster Tools, in order to check indexing status and optimise the visibility of your website. These tools make search engines aware of the existence of your website and inform search bots to “crawl” your website.
Tip 2: Blog Marketing
Start a blog that is hosted on your e-commerce website and write about topics related to your niche or industry. An example would be to write about the latest in shoelace design, if your industry is Footwear. Writing a blog with certain keywords will allow your site to be seen by search engines. Another way, blogging assists with Search Engine Optimisation, is that people like to “share” content. Blogging allows readers to share your content. this creates valuable “backlinks” to your website. The quantity and quality of backlinks contribute towards the overall ranking of your website on search engines.
An informative blog will also provide valuable content for readers, who may eventually end up becoming customers.
Tip 3: Ensure that you have a client base
Have a database or list of current clients and potential clients. The database can be populated with emails captured from customers who have purchased a product or service from your store. These emails can be used for re-marketing purposes in future.
Emails of potential customers can also be captured by offering a newsletter or subscribe functionality on your store. Potential customers can be enticed to sign-up to an email list, by offering them incentives such as discounts, if they sign-up.
Tip 4: Paid Advertising
Use paid advertising such Google, Pinterest or Facebook ads to drive traffic to an optimised landing or squee page on your website. By offering incentives such as discounts on this page, visitors can be enticed to submit personal details such as name and email. This data can then be used to market to this user in future. This is an effective strategy for building your client base.
Most shop owners, use paid advertising to drive traffic to a product or sales page. The disadvantage of this method is that most customers, leave the site after viewing the page. No adequate conversion such as obtaining a potential customer email has then occurred.
Tip 5: Engagement on social media
Entrepreneurs and business owners should try to be active on social media. By publishing posts, commenting on posts or “linking” posts, entrepreneurs can drive traffic to their online stores. This can increase conversions such as capturing emails and sales.
Tip 5: Reward Buyers with a purchase
Reward buyers when they purchase a product on your website by offering a free gift, discounts on future purchases or coupons. This will improve the buyer experience and overall customer satisfaction. Increased customer satisfaction has the indirect benefit that a buyer might refer a friend who could become a buyer in future.
Discounts and coupons have the benefit of encouraging future purchases and thus repeated business.
These are quick and useful tips to assist entrepreneurs and business owners to dive traffic to their online stores.