In this article we discuss how Pinterest can be used for e-commerce marketing.
Pinterest is a web and mobile application startup that operates a software system designed to discover information on the World Wide Web, mainly utilizing images and on a shorter scale, GIFs and videos. The fact that Pinterest is a visual platform makes it perfect for posting images or videos of products that standout. An advantage of Pinterest over other social platforms is that content remains visible for longer periods of time. With other social platforms, newer posts replace older posts. However, with Pinterest, images pinned to boards remain visible for long periods of time.
Paid advertising on Pinterest is a strategic method to drive traffic to your website/products and potentially increase sales. Pinterest allows users to make use of “Promoted Pins”. Promoted Pins are regular pins, but the difference being that users pay to have them seen by more people. This will increase your reach and drive more traffic to your website and products. This could potentially lead to more sales. At least 75% of Pins saved to Pinterest come from businesses. Promoted Pins don’t interrupt the normal browsing experience on the platform. Their purpose is to help cosnuerms find the appropriate products and services.
When Promoted Pins are saved, other users see that Pin in their feeds. This drives additional sales, especially among new buyers. The fact that Pins last forever, means that your ads continue to engage users and ultimately support your goals for years. According to Pinterest
Advertisers receive an average of 20% more (free!) clicks in the month after launching a Promoted Pin campaign.
Promoted Pins Tips:
– Start with popular products or posts.
– Ensure that promoted pins are shown for long periods of time. Thus experiment with seasonal ads.
– Use long form pins that scroll with the screen.
The latest addition to Pinterest is the introduction of rich pins to include more information about pinned images. These pins display important details on the pin itself, providing a richer experience and increasing engagement. Information in a Rich Pin is not dependent on the Pin description. this ensures that important information is always attached to the Pin. These pins can also be integrated with mobile apps with the “Pin It” button.
There are four types of pins that allow you to share more information. These rich pins are apps, products, recipes, and articles. The additional information for pins in these categories is provided by specific websites.
Rich Pins provide more context about an idea because they show extra information directly on a Pin.
Product Pins make shopping easier. They include real-time pricing, availability and where to buy products, with a direct link to the product page. If you are a business that sells products on Shopify, Etsy or eBay, then your product pins will have enhanced details about the platforms and marketplaces. Pins from a Shopify store will lead users back to the Shopify website when they click on the pin.
Recipe Pins provide all the right information for cooks and chefs. This information includes ingredients, cooking times and serving sizes. Recipe pins include part of the recipe along with the image. Recipe pins are ideal for driving traffic to business in the food industry such as restaurants, hotels, bars and coffee shops.
Article Pins help Pinners save stories that matter to them. According to Pinterest each Article Pin shows a headline, author and story description.
Apps Pins show an install button so people can download your app without leaving the Pinterest platform. For the time being, App Pins are only compatible with iOS.
So why all the fuss over the significance of Pinterest for entrepreneurs?
According to a 2013 study by BusinessInsider, Pinterest Is Worth $2 Billion Because Its 25 Million Users Are Rich, Female, And Like To Spend. Another 2013 study by Sephora, states that their Pinterest fans spend 15 times more then their Facebook fans.