In this article we discuss how Facebook business Page will help you capture attention and effectively build and market your business. Setting up a Facebook Page is simple and free of charge.
More then 2 billion people visit Facebook each month. In this article we discuss how Facebook business Page will help you capture attention and effectively build and market your business. Setting up a Facebook Page is simple and free of charge. Your current and potential customers are probably among these visitors. Facebook fan pages allow you to position your business where your customers already are…. on Facebook.
More then 2 billion people visit Facebook each month. Your current and potential customers are probably among these visitors. Facebook fan pages allow you to position your business where your customers already are…. on Facebook.
Facebook fan pages allow you to stay top of mind by posting about product updates, offers, events and more. A larger audience can be reached by boosting your Facebook business Page posts.
Another advantage of a Fan page is that it allows for the integration of Facebook messenger. According to Facebook,
53% of people are more likely to shop with a business that they can message directly2 – and Messenger makes this possible. Communicate with potential customers as a way of marketing your business. Have conversations with people directly from your Facebook Page to help customers book appointments, make purchases and find out about pricing and products.
Tip 1: Use Reddit, Instagram, Twitter, Snap chat and Pinterest to find viral images or videos
Use other social platforms to search for viral images and videos related to your niche, industry or product. Repost these images and videos on your fan page. Download these images or videos and upload them onto your Facebook page. In your posts create links to this uploaded media. since these images and videos are popular on other social networks, they could potentially be as popular on Facebook.
Tip 2: Encourage friend tagging in posts
Tagging a friend, sends a notification to this friend. Clicking on the notification takes the tagged person to the post on the Facebook fan page.
Tip 3: Use external links sparingly
Minimise the use of external links in your posts. When users click on external links, they are redirected from the Facebook platform to an external site. The Facebook algorithm is designed to promote posts which allow engagement without leaving the platform. The Facebook algorithm has an inbuilt bias towards posts which cause users to leave the platform. Thus posts with no or limited external links seen by your followers. A good practice is to upload images and videos to Facebook and then share the links of the uploaded media in your posts.
Tip 4: Facebook rewards consistent posting
Try to post everyday. This will result in your posts showing up daily in the newsfeeds of the platform’s users.
Tip 5: Post when Facebook engagement is the highest.
According to numerous studies the best posting times are at 9am,1pm and 3pm
Tip 6: Post when competitors are inactive
Post early morning or late night when your competitors are inactive. The likelihood of your posts showing up in newsfeeds thus increase.
Tip 7: Add a Facebook like button on your website
Visitors to your website could potentially click on the Facebook like button if they have satisfactory experience. The Facebook like button also indicates how many likes your Facebook page has. if a visitor sees that your page has many likes, this will act as an indication of the popularity and worth of your Facebook page.
Tip 8: Restrict Hashtag usage to at most 2 per post
Hashtags are not as popular on Facebook as on platforms like Instagram and Twitter. A study done by Neil Patel shows too many hashtags leading to fewer social engagement.
Tip 9: Do co-promotions
Promote Facebook fan pages that sell similar products or services as your business. In return these pages could then promote your business and products.
Tip 10: Study post analytics to look for patterns
Use Facebook analytics to study how users interact and engage with posts. This will help you determine which topics are popular and favourites among users.